A speech that requires you to persuade an audience to believe what you believe, or to convince them to act definately is in need of Monroe's Motivated Sequence.
Monroe's Motivated Sequence consists of Attention- You need to gain attention and introduce the topic clearly.
Next is the Need- clearly explain it, demonstrate it and relate it to the audience, what exactly is the problem?
Follow through with Satisfaction- What is your solution? Your plan? Is it well thought out?
Visualization- Visualize your plan working and how you want other people to view it. Show them that your plan is the best plan.
Immediate Action- Give the audience a challenge, what should they do now that they learned about the issue introduced?
Whenever speaking in public always make sure to use maximum eye contact, have vocal variety, and be dressed professionally.
Keep these in mind and you'll be on your way to pursuading your audience to believe in your plan and call them to action.
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